Helicopter Money is a Swiss initiative launched by Luca Volar with the aim of paying CHF 7500 tax-free to every Swiss citizen. This money is printed directly by the Swiss National Bank. As a result, more Swiss francs come into circulation and therefore its value, in comparison to foreign currencies, decreases. Swiss products thus become more attractive again and Swiss export trade increases. Our design concept tries to stand out from conventional economic initiatives, as such initiatives are often very complicated and confusing to understand for outsiders. It was important to us that the initiative is accessible and easy to understand through a reduced and clear design. At the same time, we pursued a politically neutral design, as the initiative is neither clearly right-wing nor left-wing and should appeal to all political directions. In cooperation we developed a corporate design in 7 working days, that can be used in a wide variety of media.
Design: Dana-Tanaka Ling,